Stretch Your Life
Campaign
StretchDaily.com is a nonprofit focused on encouraging middle-aged adults to stretch more regularly. The challenge is that adults already know the benefits but often don’t prioritize them.
The insight we focused on is that: stretching a little each day helps you feel younger and maintain mobility before issues arise. This campaign serves as a simple reminder to stretch daily, so you can enjoy and savor life's precious moments: “Life is short. Stretch it.”
Pamphlet
We sent out printed pamphlets with our message. At first glance, they are just like people in everyday life
But when the pamphlet unfolds, it reveals all the tiny details in life we can enjoy when we stretch.
“Life is short. Stretch it...so you can dance, so you can play with the kids, so you can keep up with life, so you can explore.”
Storyboards
Continuing off the campaign we made a video series with the headline: “Stretching 5 min a day can add 5 years to your life.”
THE WEDDING
THE AIRPLANE
ROCK CLIMBING