Good:Morning
Brand Identity
Campaign
Logo design
Packaging Design
A mentorship project with Alex Bakker
GOOD:MORNING wants to help people rethink how they start their days. They offer alarm clocks that use a sunrise-mimicking light to create a calmer wake-up experience, avoiding the jarring effects of phone alarms.
We crafted a sophisticated brand identity to inspire a community to pursue better mornings. It was inspired by the “colon” found in a digital clock.
Logo with animation
Logo variations
Digital
Print Campaign
